Food Industries Advertisement Strategy Through Media - Nestlé

Food Brands Advertisement

Children and teenagers have been a significant market force in the food and beverages industry in the entire world. As a result, children and teenagers are now the focus of intensive and targeted food promotion and advertisement campaigns. Because of their buying power, food marketers are interested in youth as consumers. Food marketers work with perishable goods that can cater to as wide or as small a market as they want. Food companies that cater to consumers are in a unique position to take advantage of digital media. The key to making a successful social media advertisement is to send a message that encourages people to share it. Food items are almost always at the top of people's lists of items which they want to chat about and share. Marketers can interact with various markets in different ways by using the right types of advertising channels. For example, social media allows consumers to engage in conversation, while television broadcasting only allows one-way communication.

Nestle's Advertising Strategy

The company's presence in 190+ countries helps it in cross cultural exposure and recognition of needs. Nestle has a large research and development network as well as a health sector, employing over 5000 scientists and researchers from different countries across the world. Advertisements for Nestlé and its products can be seen on television, in magazines, and on billboards all over the world. Since Nestlé's products are so diverse, each one employs a different strategy to capture the attention of its target audience. For instance, the Kitkat commercials, use a variety of techniques to pique the consumer's attention. Another example is their sponsorships. Sponsorships are one of Nestlé's marketing tactics. Music festivals such as the Salzburg Festival are sponsored by them. Nestlé also funds a number of sporting activities, including the Tour de France. Nestle's dairy products, powdered and liquid drinks & cookies are the shining stars. The fitness, nutrition, and wellness industry is fiercely competitive, with both domestic and foreign players wanting the market share.

Author - Mamoon Akhtar Khan